| Today I was conducting an MLS search for
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| | Homebuyers, like all consumers, are a
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| a client in an area that was entry-level
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| | very visual bunch. It is hard to get
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| priced, so consequently there were many,
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| | enthused over a home that only has one
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| many homes to choose from. Whilst
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| | photo. Worse still, some have none. If
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| refining the search to better tailor it
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| | the lister does not care enough to
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| to my customer's needs, I could not help
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| | display the attributes of the home, why
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| but be amazed by how many Realtors had
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| | would you expect a potential buyer to
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| "shot themselves in the foot" in the
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| | care. Also, I do not buy into the "It's a
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| remarks portion of the listing. Buyers
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| | new listing" argument. In this day and
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| have a multitude of choices, in this
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| | age, who does not own or have access to a
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| market, when choosing a home. The last
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| | digital camera? Come on people, make an
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| thing you should do as listing agent, is
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| | effort!
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| relegate your home to the "only see if
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| | Huge co-brokes are also a turn-off. After
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| nothing else suits" pile.
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| | all, who is ultimately paying for them?
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| In the next few paragraphs I will furnish
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| | The buyer, of course. How about this one;
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| actual examples of search-ending folly,
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| | "Seller will contribute
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| which range from the merely unimaginative
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| | (car)(boat)(helicopter) with reasonable
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| to the downright ridiculous.
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| | offer." Reasonable to whom?
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| "Motivated seller"; if I had a dime for
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| | This one made me laugh out loud, "It's a
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| every time I saw this phrase in a listing
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| | little rough right now, but will be nice
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| I would be much wealthier than I already
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| | by close of escrow". Doesn't that make
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| am. It ranks right up there with the
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| | you want to jump in your car and race
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| adjective "nice" on the blandness scale.
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| | over there. If it is not yet ready for
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| From the same family of real estate
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| | sale, do not list it. You only get one
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| no-nos we also get "instant equity" which
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| | chance to make a first impression. (See
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| ranks right up there, but also earns
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| | remarks re: photos above)
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| points for its ability to foster law
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| | Try to make the property as easy to show
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| suits later on. Its cousin "below
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| | as possible. Asking buyers to call Bill,
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| appraisal", while technically accurate,
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| | the owner's cousin, to ask him to tell
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| is plain silly because by definition an
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| | Fred, the neighbor, to leave the key
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| appraisal is merely a snapshot of value
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| | under the mat with 24 hours notice will
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| based on historical sales, which in our
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| | not likely get the home shown.
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| falling market will naturally have been
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| | This is not rocket science, and in an
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| higher.
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| | overcrowded real estate market it is
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| Another turn off for buyers is
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| | imperative to make the process as easy
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| "chandelier does not convey". It seems
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| | and smooth as possible for a potential
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| innocuous, but nobody likes to have
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| | buyer. I hope these tips have helped.
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| something taken away from them. If it
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| | Finally, to my fellow Realtors I have one
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| does not convey, take it out before you
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| | word, please take heed accordingly
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| list the home. It makes for more pleasant
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| | "Spellcheck".
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| negotiations.
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