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Phoenix-Marketing Tips For Selling Your Home

Today I was conducting an MLS search forpleasant negotiations.
a client in an area that was entry-levelHomebuyers, like all consumers, are a
priced, so consequently there were many,very visual bunch. It is hard to get
many homes to choose from. Whilstenthused over a home that only has one
refining the search to better tailor itphoto. Worse still, some have none. If
to my customer's needs, I could not helpthe lister does not care enough to
but be amazed by how many Realtors haddisplay the attributes of the home, why
"shot themselves in the foot" in thewould you expect a potential buyer to
remarks portion of the listing. Buyerscare. Also, I do not buy into the "It's
have a multitude of choices, in thisa new listing" argument. In this day and
market, when choosing a home. The lastage, who does not own or have access to
thing you should do as listing agent, isa digital camera? Come on people, make
relegate your home to the "only see ifan effort!
nothing else suits" pile.Huge co-brokes are also a turn-off.
In the next few paragraphs I willAfter all, who is ultimately paying for
furnish actual examples of search-endingthem? The buyer, of course. How about
folly, which range from the merelythis one; "Seller will contribute
unimaginative to the downright(car)(boat)(helicopter) with reasonable
ridiculous.offer." Reasonable to whom?
"Motivated seller"; if I had a dime forThis one made me laugh out loud, "It's a
every time I saw this phrase in alittle rough right now, but will be nice
listing I would be much wealthier than Iby close of escrow". Doesn't that make
already am. It ranks right up there withyou want to jump in your car and race
the adjective "nice" on the blandnessover there. If it is not yet ready for
scale. From the same family of realsale, do not list it. You only get one
estate no-nos we also get "instantchance to make a first impression. (See
equity" which ranks right up there, butremarks re: photos above)
also earns points for its ability toTry to make the property as easy to show
foster law suits later on. Its cousinas possible. Asking buyers to call Bill,
"below appraisal", while technicallythe owner's cousin, to ask him to tell
accurate, is plain silly because byFred, the neighbor, to leave the key
definition an appraisal is merely aunder the mat with 24 hours notice will
snapshot of value based on historicalnot likely get the home shown.
sales, which in our falling market willThis is not rocket science, and in an
naturally have been higher.overcrowded real estate market it is
Another turn off for buyers isimperative to make the process as easy
"chandelier does not convey". It seemsand smooth as possible for a potential
innocuous, but nobody likes to havebuyer. I hope these tips have helped.
something taken away from them. If itFinally, to my fellow Realtors I have
does not convey, take it out before youone word, please take heed accordingly
list the home. It makes for more"Spellcheck".



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