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Phoenix-Marketing Tips For Selling Your Home

Today I was conducting an MLS search for a
client in an area that was entry-levelHomebuyers, like all consumers, are a very
priced, so consequently there were many, manyvisual bunch. It is hard to get enthused over
homes to choose from. Whilst refining thea home that only has one photo. Worse still,
search to better tailor it to my customer'ssome have none. If the lister does not care
needs, I could not help but be amazed by howenough to display the attributes of the home,
many Realtors had "shot themselves in thewhy would you expect a potential buyer to
foot" in the remarks portion of the listing.care. Also, I do not buy into the "It's a new
Buyers have a multitude of choices, in thislisting" argument. In this day and age, who
market, when choosing a home. The last thingdoes not own or have access to a digital
you should do as listing agent, is relegatecamera?  Come  on  people,  make  an  effort!
your home to the "only see if nothing else
suits"  pile.Huge co-brokes are also a turn-off. After
all, who is ultimately paying for them? The
In the next few paragraphs I will furnishbuyer, of course. How about this one; "Seller
actual examples of search-ending folly, whichwill contribute (car)(boat)(helicopter) with
range from the merely unimaginative to thereasonable  offer."  Reasonable  to  whom?
downright  ridiculous.
This one made me laugh out loud, "It's a
"Motivated seller"; if I had a dime for everylittle rough right now, but will be nice by
time I saw this phrase in a listing I wouldclose of escrow". Doesn't that make you want
be much wealthier than I already am. It ranksto jump in your car and race over there. If
right up there with the adjective "nice" onit is not yet ready for sale, do not list it.
the blandness scale. From the same family ofYou only get one chance to make a first
real estate no-nos we also get "instantimpression.  (See  remarks  re: photos above)
equity" which ranks right up there, but also
earns points for its ability to foster lawTry to make the property as easy to show as
suits later on. Its cousin "below appraisal",possible. Asking buyers to call Bill, the
while technically accurate, is plain sillyowner's cousin, to ask him to tell Fred, the
because by definition an appraisal is merelyneighbor, to leave the key under the mat with
a snapshot of value based on historical24 hours notice will not likely get the home
sales, which in our falling market willshown.
naturally  have  been  higher.
This is not rocket science, and in an
Another turn off for buyers is "chandelierovercrowded real estate market it is
does not convey". It seems innocuous, butimperative to make the process as easy and
nobody likes to have something taken awaysmooth as possible for a potential buyer. I
from them. If it does not convey, take it outhope these tips have helped. Finally, to my
before you list the home. It makes for morefellow Realtors I have one word, please take
pleasant  negotiations.heed accordingly "Spellcheck".



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