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Phoenix-Marketing Tips For Selling Your Home

Today I was conducting an MLS search for Homebuyers, like all consumers, are a
a client in an area that was entry-level very visual bunch. It is hard to get
priced, so consequently there were many, enthused over a home that only has one
many homes to choose from. Whilst photo. Worse still, some have none. If
refining the search to better tailor it the lister does not care enough to
to my customer's needs, I could not help display the attributes of the home, why
but be amazed by how many Realtors had would you expect a potential buyer to
"shot themselves in the foot" in the care. Also, I do not buy into the "It's a
remarks portion of the listing. Buyers new listing" argument. In this day and
have a multitude of choices, in this age, who does not own or have access to a
market, when choosing a home. The last digital camera? Come on people, make an
thing you should do as listing agent, is effort!
relegate your home to the "only see if Huge co-brokes are also a turn-off. After
nothing else suits" pile. all, who is ultimately paying for them?
In the next few paragraphs I will furnish The buyer, of course. How about this one;
actual examples of search-ending folly, "Seller will contribute
which range from the merely unimaginative (car)(boat)(helicopter) with reasonable
to the downright ridiculous. offer." Reasonable to whom?
"Motivated seller"; if I had a dime for This one made me laugh out loud, "It's a
every time I saw this phrase in a listing little rough right now, but will be nice
I would be much wealthier than I already by close of escrow". Doesn't that make
am. It ranks right up there with the you want to jump in your car and race
adjective "nice" on the blandness scale. over there. If it is not yet ready for
From the same family of real estate sale, do not list it. You only get one
no-nos we also get "instant equity" which chance to make a first impression. (See
ranks right up there, but also earns remarks re: photos above)
points for its ability to foster law Try to make the property as easy to show
suits later on. Its cousin "below as possible. Asking buyers to call Bill,
appraisal", while technically accurate, the owner's cousin, to ask him to tell
is plain silly because by definition an Fred, the neighbor, to leave the key
appraisal is merely a snapshot of value under the mat with 24 hours notice will
based on historical sales, which in our not likely get the home shown.
falling market will naturally have been This is not rocket science, and in an
higher. overcrowded real estate market it is
Another turn off for buyers is imperative to make the process as easy
"chandelier does not convey". It seems and smooth as possible for a potential
innocuous, but nobody likes to have buyer. I hope these tips have helped.
something taken away from them. If it Finally, to my fellow Realtors I have one
does not convey, take it out before you word, please take heed accordingly
list the home. It makes for more pleasant "Spellcheck".
negotiations.




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