| Femtocell Market Shares Strategies, and Forecasts, | | | | the broadband connection, back onto the cellular |
| 2008 to 2014 | | | | network. This beats having to set up lots more base |
| Femtocell systems provide modular value added | | | | stations. |
| services delivery of wireless communications and SIP | | | | Ubiquisys, the Google-backed company is providing |
| based push technology presence implementing | | | | the femtocells for O2, along with 12 other trials |
| flexibility for people. The femtocells are designed for | | | | around the world. It provide a technology that listens |
| achieving automation of communications connectivity | | | | in to the existing GSM and 3G network signals to |
| around the home and office. Adoption of advanced | | | | establish if the licensee is allowed to transmit here. |
| systems is anticipated to be rapid. | | | | This provides the advantage of allowing network |
| Femtocells, are they a secret gathering of female | | | | operators to lock the femtocell to one physical |
| revolutionaries or a miniature mobile phone base | | | | location or more, for a small fee. |
| station? Probably the latter, but it is intriguing to think | | | | Femtocells provide cheap calls, but with the cost of |
| about the former. Lets see, oh well, femtocell | | | | calling so low there has been a clear shift to data, |
| technology is an industry-changing innovation. | | | | with O2 citing the iPhone as a clear driver: Apple |
| Dual-mode WiFi/cellular phones are not nearly as cost | | | | iPhone is already driving unheard-of levels of mobile |
| effective as femtocells. Femtocells are emerging as | | | | internet usage, and the introduction of flat rate data |
| the main technologies that will link the indoor and | | | | tariffs is expected to increase this further. |
| outdoor networks. Femtocells are particularly | | | | Ironically, the iPhone does not work with the |
| attractive to mobile carriers. | | | | femtocells O2 is deploying as they are 3G-only |
| Femtocells are emerging as a technology that lets | | | | devices O2 is looking ahead to the next generation |
| wireless phone use in homes and offices become a | | | | handset from Apple. O2 uses femtocells to drive |
| viable alternative to landline telephones. The ability to | | | | uptake of their broadband offering. Network |
| leverage the Internet makes femtocells an economic | | | | operators can deploy the technology on cable or |
| force in the marketplace; it brings the industry | | | | ADSL broadband connections. O2's DVB-H trials show |
| changes in the way voice is delivered. | | | | that half mobile-TV viewing is done in the home, so a |
| Femtocells support SIP based broadband applications. | | | | large-scale femtocell deployment provides them with |
| Femtocells will most likely work in a | | | | the opportunity to become a major provider of video |
| telecommunications environment that has multiple | | | | to the home. |
| co-existing technologies that are deployed by | | | | Google has said it plans to bid in a planned auction of |
| different carriers to address their specific customer | | | | wireless airwaves. It could use femtocell technology |
| bases, business models, and eco-systems. | | | | to quickly roll out wireless services in the U.S. By |
| IP Multimedia subsystems promise to play a significant | | | | deploying a femtocell-like system, in a matter of a |
| role in the core network evolution. The consumer | | | | year they might be able to reach more than 50% of |
| always prefers achieving control over the network as | | | | the U.S. population. Google can deploy femtocells at |
| much a s possible. The core backbone infrastructure | | | | malls, on city streets (by mounting femtocells on |
| is provided by the services providers, but the edge | | | | street lamps), and along major highways. Then it |
| of the network is evolving functionality. Femtocells | | | | might strike roaming agreements with other carriers |
| provide a way for consumers to go to the local | | | | to offer users wireless service outside the home |
| store and purchase a device that optimizes the | | | | while it builds out its wireless towers. |
| existing 3G handset ability to have better access to | | | | If Google set up the wireless telephone business, |
| NGN IP services. | | | | they could offer communications free, basing the |
| This aspect of optimizing packet services from the | | | | revenue model on advertising. If calls go out ot he |
| home gives the consumer better control. No one will | | | | Internet throught the femtocell, they could be |
| defer to the service provider if they can go out and | | | | handled in the same way that Google Talk works |
| purchase their own device for somewhere between | | | | not, and there would be no need for a wireless |
| $300 and $100 as the volumes increase and the | | | | services provider. |
| prices decline. Service providers may think that they | | | | Services providers cannot service devices in the |
| can control the access to the devices, but in | | | | home the cost of truck tolls is too high. Just as |
| competitive markets, the customer will always | | | | Verizon started out offering routers to the home |
| choose control over his own environment vs. giving | | | | owner for fiber services, those devices were not |
| the services provider control over the network. | | | | supported and customers are told to go to the local |
| Femtocells improve the quality of service of 3G | | | | store and purchase a router. |
| networks indoors. Even 2G and 2.5G coverage can be | | | | Femtocell trials are achieving success. Rolling out a |
| patchy. Mobile users can enjoy voice and data | | | | femtocell-based service is dependent on building an |
| services from home. One barrier to rollout is the need | | | | end-user initiative that would create demand for a |
| to reduce the cost per unit of the hardware. Initially it | | | | femtocell. Improved indoor coverage can be delivered |
| may be that operators provide femtocells to | | | | by repeaters or additional macro-cell base stations. |
| customers as part of a service plan. | | | | Improved capacity would follow. Femtocells create |
| Carriers have realized that it would be three years | | | | the need for subscribers to purchase home based |
| before the cost of the femtocell will reach $100. | | | | devices. The value in FMC services comes when |
| They are now considering renting out femtocells to | | | | strong 3G users need more capacity to transmit to |
| users for a long contract period, rather than allowing | | | | the internet from inside the home or office. |
| them to buy it outright. | | | | Markets initially at $434 million in 2009 reach $9 billion |
| Cisco has interest in the emerging technology with an | | | | by 2014. The rapid growth occurs because to the |
| investment in ip.access, a Cambridge-based femtocell | | | | large size of the wireless handset markets, the billions |
| manufacturer. This is opening up the possibility of | | | | of subscribes that must be supported. The femtocells |
| femtocells being integrated into other consumer | | | | provide core infrastructure at a lower price than |
| entertainment hardware, such as set-top boxes, | | | | other alternatives. The local home base station gives |
| which Cisco already sells. Because femtocells provide | | | | the consumer a measure of control over the |
| a way for mobile operators to handle backhaul, calls | | | | network that is useful. |
| would go from the handset, to the femtocell, down | | | | |