| For more than half of the families in the United | | | | extra equipment needed to upgrade to 3D, |
| States, HDTV is still on their wish list. Although | | | | consumers could spend up to $4000 up front – a |
| high-def technology has been around since 1998, the | | | | high price to pay for an experience you can get for |
| cost of both the service and HDTV-compatible | | | | $12 at a movie theater. |
| equipment has slowed adoption rates. Despite the | | | | Consumers purchasing a Samsung 3D model will |
| slow growth of HDTV, some popular electronics | | | | receive a viewing kit that includes a set of viewing |
| brands are going even bigger to deliver an experience | | | | glasses and a Blu-ray copy of the animated movie |
| beyond HDTV. The newest high-tech product, | | | | "Monsters vs. Aliens" in 3D. The idea to bundle a |
| announced Tuesday, is 3D TV — movie | | | | starter kit with the TV is smart, though it may not |
| technology brought right to your living room. Sony, | | | | be enough to lure in the sales Sony, Panasonic, and |
| Samsung, and Panasonic have announced plans to | | | | Samsung are hoping for. What good will a 3D TV do |
| distribute 3D models, but may already be facing an | | | | if you can't watch much on it? The list of available 3D |
| uphill battle. Although 3D is an attractive element, high | | | | movies is short, with the majority of selections being |
| pricing and limited availability of 3D programming will | | | | animated rather than live-action films. |
| likely be the two major obstacles hindering 3D | | | | After movies, 3D television content is nonexistent. |
| growth. | | | | Although Discovery and ESPN have announced plans |
| Both Samsung and Sony plan to start selling their 3D | | | | to provide 3D content, there is nothing available to |
| models at $3000, a high price compared to a typical | | | | the average viewer right now. If anticipated early |
| LCD or plasma screen set, averaging between $500 | | | | adopters were families with small children, this would |
| and $1000. In addition to purchasing a 3D model, | | | | be a perfect.. |
| consumers will need to purchase separate DVD and | | | | To read more about Sony, Samsung, Panasonic 3D, |
| Blu-ray players that are 3D compatible to make full | | | | go to Sparxoo, a digital marketing, branding and |
| use of the TV and its technology. With all of the | | | | business development. |