| rigin of the word niche is from an ecological | | | | lead. If there's a company offering a coupon or |
| perspective, how a species finds a place where they | | | | bonus for their tools you can display their pictures |
| can not just survive but thrive. The same goes for | | | | and an affiliate link. |
| you and your niche. Being a whale in a pond isn't | | | | Example 2 : Budgeting |
| much use but nor is being a stickleback in the ocean. | | | | Wherever there is money there is a niche. I found in |
| Marketing is all about finding the right customers for | | | | the bookshop endless shelves and choices for books |
| the product. When you pick a product and market it | | | | about how to handle superannuation but a real dearth |
| to a select group of people, you will have more | | | | on how to budget successfully on a small income. |
| success than promoting the same product to a | | | | Living within one's means may not be exiting but its |
| generic 'everyone'. | | | | restful to know you can pay the bills. |
| Here are some Niche Marketing Examples. | | | | In such a niche you could look for free calculation |
| What you eventually choose as a niche market | | | | software, you could make up excel spreadsheets and |
| should be something you enjoy doing. It's hard to | | | | shopping lists, you could include viral shopping |
| think of exiting things to say about cheese if you're | | | | vouchers and if you've ever managed to budget |
| constantly on a low fat diet. Alternatively someone | | | | successfully yourself, you could write a book on it. I |
| who loves cheese can talk for hours about the | | | | certainly got asked a lot for books on how to |
| various types. What country they come from and | | | | budget but its possible these customers may not be |
| the techniques that are used to make them, these | | | | people who can afford the internet so it may not be |
| topics come easily. A niche site does well when it can | | | | a profitable niche. |
| provide information of true value. With a physical | | | | Make sure to research a niche for profitability before |
| product such as cheese this is quite easy to do. | | | | you commit much time to building a site around it. |
| Selecting Which Information to Display | | | | Your time is too precious to waste. |
| When you are dealing with an information product | | | | Example 3 : The Niche Market |
| however it can be more difficult to create a good | | | | Groups of People with a Similar Problem are a Niche |
| content site without giving all your secrets away for | | | | The last of our niche marketing examples is about |
| free. You need to show people that you know what | | | | people. A niche can just as easily be based around a |
| you're talking about while holding back enough so | | | | group of people as it can be around a single topic. |
| they'll feel the need to pay for it. | | | | Rather than concentrate on the huge topic of |
| Try to pick a niche where there are both types of | | | | childcare, concentrate a site around grandparents left |
| products and the more products you can fit inside | | | | to look after kids, or one just on single fathers |
| your niche the better off you are for creating good | | | | dealing with toddler issues. |
| content.This brings a range of interesting information | | | | Issues are Just as Important a Niche as People. |
| that will allow people to browse for a while. | | | | Children trying to cope with the death of a parent |
| Example 1 : Tiling | | | | and counseling services. The emotions adults feel |
| Let's suggest tiling for an example. I would imagine | | | | when they start looking for children they gave away |
| this to be a good niche to create an Adsense site | | | | for adoption or those now grown adoptees who are |
| around. Advertisers that supply expensive Italian tiles | | | | looking for their genetic parents and private |
| can have their ads placed well. Ceramic glues and | | | | detectives. Sudden illness in a family and insurance. |
| grout suppliers will want to advertise there. Makers | | | | Remember your role is to match a product to a |
| of tile cutting tools will want to show an ad for their | | | | market. |
| products. | | | | To monetize your niche all you need to do is find an |
| You can easily pad out content by talking about | | | | expert. You don't have to be one. Any decent |
| history and geography as it relates to tiles. You can | | | | researcher can find enough solid content for a site, |
| sell home decorating books and do it yourself books | | | | so long as they feel strongly enough about its topic. |
| while still giving some basic information specific to | | | | Look at it just as you would a school project. You |
| setting tiles that will be helpful. You could compare | | | | find information, you find some pictures, you list your |
| different techniques about how to lay tiles on a floor | | | | resources and you link to products. Link to the |
| with a cement base versus laying tiles onto a | | | | expert products or services that you feel will give |
| wooden base. You can give tips on how to glue a | | | | the best information. |
| wall tile on and the use of spacers. | | | | You are the middle man, the matchmaker. Don't think |
| An article page on how to cut a tile showing them | | | | of it as selling so much as enabling people to find |
| how to curve a cut around a pipe may lead to | | | | what they are looking for. By promoting products |
| someone realizing they don't have a grinder and they | | | | from experts who can help people solve problems |
| need one. If you have Adsense on such a page | | | | you are providing a service to both the reader and |
| advertising grinders you may get lucky with a click or | | | | the merchant. And you make a living. |