| "body"> | | | | page's backgroundcolor can be made to be slightly |
| Adsense blindness is a topic that is becoming more | | | | darker or lighter than the page background color. |
| relevant with each passing daybased on the | | | | Nothing too garish mind you - just a slight difference |
| enormous success of Google's Adsense program. The | | | | that makes the reader pauseand consider what she |
| amazingsuccess of the Adsense program has led to | | | | is being presented with. |
| what seems like universal adoption of | | | | The same approach can be applied to text color and |
| Google's ad serving technology. The problem is that | | | | link color. Subtle changes canwork wonders for |
| the ubiquity of Adsense iscausing more and more | | | | improving click-throughs. The idea here is that we |
| people to unconciously filter Adsense ads as they | | | | have trainedthe reader's mind to expect Adsense |
| viewwebsites. The question that this article seeks to | | | | panels to be blended very deeply into ourcontent. |
| answer is what can be done torecapture the | | | | Now, their mind is presented with panels that are |
| revenue that is being lost? | | | | standing out just a littlemore than usual and once |
| In a word - experiment. Gone are the days when | | | | they notice this, they will process the Adsense text |
| you could throw up some greatcontent and cash in | | | | andhopefully click-through. |
| by throwing some Adsense panels above the fold | | | | Varying the panel type and size you are using can |
| integratedinto your text. The mantra of the past | | | | also help to improve your click-through ratio. Every |
| couple of years has been blend - blend your | | | | change you make to your site layout causes readers |
| Adsense panels into your content. Common wisdom | | | | to work atprocessing the changes this requires |
| and experience dictated thatthe closer your Adsense | | | | attention. This simple act draws the reader'sattention |
| panels resembled your content, the better your | | | | to the panels and hopefully creates a click event. The |
| click-through ratio. Trick the user and all that... | | | | key to sucessfultesting is to make only one change |
| This strategy will suffer from lower and lower | | | | per day so that you can effectively assess |
| conversion rates on high-valuecontent sites with a | | | | whateffect the change has. If you make two or |
| high returning visitor rate. You see, the more familiar | | | | more changes you will have no clue whichchange |
| a reader iswith your site and its layout, the easier it is | | | | caused your reader's behavior to differ from the |
| for her to identify your Adsense panelsand filter | | | | past. My Adsense resourcespage listed below has |
| them in favor of your content. This is not a new | | | | some great pointers concerning how to effectively |
| trend; it is simply theculmination of several factors. | | | | testchanges to your Adsense panels. |
| First, Adsense has achieved world domination or | | | | My next suggestion will shock and anger many - |
| something close to it. Adsense iseverywhere and its | | | | heresy some will claim but I standby it nonetheless. |
| format is static and unchanging. There are only so | | | | There are other options! Adsense isn't the only game |
| many panelsizes and each of them is branded plainly | | | | in town. Infact, there are thousands of other fine |
| with Google's label. Sure, you can varycolors, borders, | | | | affiliate programs that you can join andintegrate into |
| and link colors but that darn Google name is still | | | | your content right along with Adsense. Granted, you |
| tacked on to thecorner of every panel. Second, | | | | will have to worka little harder and this is the true evil |
| Internet adoption rates in the English | | | | that Google has perpetrated upon us. Adsenseis so |
| speakingcountries is slowing. With less new users | | | | easy that we have become lazy in matters of |
| coming online each day the pool of | | | | monetization. Break the Googlechains that bind you! |
| Adsense neophytes is shrinking. Every day a larger | | | | Do some research. Yes, work and find an affiliate |
| percentage of users becomedesensitized to the | | | | program thatmatches your niche and promote the |
| presence of Adsense and that Google tag on the | | | | hell out of it. I suppose if you are happy withyour |
| corner of eachpanel. Finally, as I previously mentioned, | | | | Adsense earnings you can stick with Google solely |
| if you provide high-value content yourreaders will | | | | but consider the money youare leaving on the table. |
| return and the more familiar a user is with your site, | | | | Almost any piece of great content can be matched |
| the easier it is forher to filter your Adsense ads. | | | | with a suitable affiliate offering. |
| What can be done to turn the tide back in the favor | | | | There are literally thousands, perhaps even tens of |
| of the humble website owner? | | | | thousands of affiliate programsavailable. Find one or |
| Don't be afraid to experiment with Adsense. While | | | | two that match your niche and give them the same |
| the panels remain relatively staticyou can vary colors | | | | billing yougive Adsense on your website. You might |
| and borders. The key with experimentation is to | | | | just be surprised. A quarter-per-click isnice when |
| make subtlechanges. Your Adsense panels should | | | | coupled with a conversion rate of 1.5% and some |
| continue to blend with your content overall. | | | | decent traffic butconsider a $5 or $10 affiliate |
| Well blended content captures new readers every | | | | commission that only converts ten percent as often. |
| time. What you want to do iscreate a situation | | | | You will quickly discover that adding a program or |
| where the user, especially returning readers, stop and | | | | two has no effect on your |
| processyour changes. You want her mind to note | | | | Adsense earnings but does provide a welcome new |
| that the Adsense panel is different butonly slightly. | | | | revenue stream! |
| Those borders that everyone matches with the | | | | |